PERAN ISLAMIC PUBLIC RELATION DALAM MENINGKATKAN KINERJA PADA KOPERASI PEGAWAI REPUBLIK INDONESIA MANDIRI SYARIAH DI SURAKARTA

Abstract

Relationships between people (public relations) are communication between individuals humanely. This study aims to find out how to realize Islamic public relations (relationships between communities) at KPRI Mandiri Syariah and the role of Islamic public relations in improving the performance of KPRI Mandiri Syariah. The method used in this research is a qualitative scale field research method, this research is devoted to the type of basic research. The data used is primary data in the form of data recorded at KPRI Mandiri Syariah Surakarta. This research was conducted at KPRI Mandiri Syariah Surakarta which was carried out between February 2021 and July 2021. This study concludes that in realizing Islamic public relations at KPRI Mandiri Syariah, the leader uses several methods including holding build good communication between employees and to customers and the community. general. Regarding the role of Islamic Public Relations in improving the performance of KPRI Mandiri Syariah carried out by the leadership and management, namely by further improving its services and prioritizing the convenience and trust of customers