ANALISIS PROMOSI DALAM MENINGKATKAN PENJUALAN DENGAN KONSEP MARKETING SYARIAH PADA PO ALMEDIKA MEGER

Abstract

This study aims to determine the role of promotion in increasing sales of Medical Devices at PO Almedika with the concept of Sharia Marketing. This research use desciptive qualitative approach. Data collection techniques with the method of observation, interviews and documentation. Data analysis using Spradley model analysis with 4 stages, namely domain analysis, taxonomy, componential and cultural themes. The results of this study are the role of promotion is very reliable in increasing sales of medical devices and proven management so that sales from April to May experienced a significant increase. Sharia marketing in promotion and sales is carried out in accordance with sharia so that many consumers are interested in the products marketed by PO Almedika. The marketing target is at places selling medical products such as pharmacies and other health services. In practice, PO Almedika still has problems, including: sometimes the large number of requests from consumers makes the desired item out of stock so that the main distributor who is a business partner sometimes also runs out so that the PO Almedika is not ready stock. Efforts are being made to resolve the issue, namely at this time PO Almedika if the main distributor who is a business partner is also out of stock, then to work around this by taking goods from other distributors to meet customer demands