DINAMIKA TRANSFORMASI UMKM DI ERA DIGITALISASI PANDEMI COVID-19
This study aims to determine the dynamics of the transformation of MSMEs in the era of digitalization and the COVID-19 pandemic. The Covid-19 pandemic that is endemic in all countries of the world has affected all sectors of people's lives. In Indonesia, almost all sectors are affected, especially the economic ecosystem which has been the focus of society. Furthermore, the Covid-19 pandemic has caused a slowdown in the economic sector in Indonesia with its various derivatives. The Micro, Small and Medium Enterprises (MSME) sector, which is the most important part of the economic sector, has felt the impact. This is what all parties are worried about, because it has made the MSME sector experience a significant setback. Therefore, an entrepreneurial model is needed that can adapt to technological advances. This is what gave birth to the digital entrepreneurship model. The method in this study using a descriptive qualitative approach is research that provides an in-depth description or description of a variable, symptom or condition as well as the findings found in the field based on actual facts using a literature study approach observing and analyzing all information on the research topic. The results in this study show that the challenges of MSMEs in Indonesia are quite diverse, because they are closely related to the entrepreneurship ratio in Indonesia which has only reached 3.5%. Therefore, improving the quality of MSMEs is an absolute must so that in the future it can create conditions of ease of doing business. It should be noted that MSMEs have played an important role in strengthening the Indonesian economy. Even based on experience during the Indonesian economic crisis, MSMEs have become one of the fundamental pillars and support for the Indonesian economy. Meanwhile, during the Covid-19 pandemic, the MSME sector was quite stagnant and therefore must continue to exist through a digital transformation strategy. Based on BPS data as of September 2020, the conditions faced by MSMEs during the Covid-19 pandemic turned out to be only 45% of SMEs who were only able to survive for 3 months, the rest could not survive. Therefore, in an effort to develop digital MSMEs, one of the alternatives carried out by the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM) is to invite young innovators to support the MSME digitization program through the MSME Digital Hero program. This program aims so that during this Covid-19 pandemic, MSME players can still survive by increasing sales with the support of the digital ecosystem. Because, until now, only around 10-11 million MSMEs are connected to the digital ecosystem
Amelia, M. N., Prasetyo, Y. E., & Maharani, I. (2017). E-UMKM: Aplikasi Pemasaran Produk UMKM Berbasis Android Sebagai Strategi Meningkatkan Perekonomian Indonesia. Prosiding SNATIF, 11-16.
Arianto, B. (2015). Kampanye Kreatif Dalam Kontestasi Presidensial 2014. Jurnal Ilmu Sosial dan Ilmu Politik UGM. No 1, 19: 16–39.
Ade Resalawati, Pengaruh Perkembangan Usaha Kecil Menengah Terhadap Pertumbuhan Ekonomi Pada Sektor UKM Indonesia, (Skripsi: Fakultas Ekonomi Dan Bisnis, Universitas Islam Negeri Syarif Hidayatullah Jakarta, 2011), Hal. 31.
Bahtiar R. A., & Saragih, J. P. (2020). Dampak Covid-19 Terhadap Perlambatan Ekonomi SektorUmkm.Info Singkat, 7(6), 19-24.
Bakhri, S., & Futiah, V. (2020). Pendampingan dan Pengembangan Manajemen Pemasaran Produk UMKM Melalui Teknologi Digital Di Masa Pandemi Covid-19. Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences, 2(2), 59-70.
Borremans, A. D., Zaychenko, I. M., & Iliashenko, O. Y. (2018). Digital economy. IT strategy of the company development. In MATEC Web of Conferences (Vol. 170, p. 01034). EDP Sciences.
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, 119791.
Feb.ugm.ac.id. (2016). https://feb.ugm.ac.id/id/penelitian/artikel-dosen/2211- menyambut-ekonomi-digital
Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research agenda. Technology Innovation Management Review, 7(5).
Hadiono, Kristophorus and Santi, Rina Chandra Noor. 2020. Menyongsong Transformasi Digital. Proceeding SENDIU, 2020. ISBN: 978-979
Hamzah, L. M., & Agustien, D. (2019). Pengaruh Perkembangan Usaha Mikro, Kecil, Dan Menengah Terhadap Pendapatan Nasional Pada Sektor Umkm Di Indonesia. Jurnal Ekonomi Pembangunan. 8 (2), 215-228.
Handini, V.A & Choriyati, Wahyuni. (2020). Digitalisasi Umkm Sebagai Hasil Inovasi Dalam Komunikasi Pemasaran Sahabat Umkm Selama Pandemi Covid-19. Jurnal Riset Komunikasi , 11 (2), 150-167.
Hanoatubun, Silpa. (2020). Dampak Covid-19 Terhadap Perekonomian Indonesia. Journal Of Education Psychology And Counselling, 2(1), 146-153.
Idah, Y. M., & Pinilih, M. (2019). Strategi Pengembangan Digitalisasi UMKM. Prosiding, Jurnal LPPM Unsoed. 9(1).
Purnomo, F. (2019). Program Ladit (Lapak Digital): Optimalisasi Media Digital sebagai Wadah dalam Pengembangan Umkm di Madura. Jurnal Studi Manajemen Dan Bisnis, 6(2), 89-95.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17.
Putra, I. N. T. A., Kartini, K. S., & Dewi, L. G. K. (2019). Sentuhan Digital Bisnis (Teknologi Informasi) pada UMKM Studi Kasus: Pemasaran Produk Adi Upakara. International Journal of Natural Science and Engineering, 3(2),79-84.
Raharjo, Budi. (2019, 21 November). Bagaimana Nilai Kesuksesan Transformasi Digital Perusahaan? [Online]. Available: https://republika.co.id/berita/q1bb7c415/bagaimana-nilai-kesuksesan transformasi-digital-perusahaan.
Setyanto, A. R., Samudro, B. R., Pratama, Y. P., & Soesilo, A. M. (2015). Kajian Strategi Pengembangan UMKM Melalui Media Sosial (Ruang Lingkup Kampung Batik Laweyan). Sustainable Competitive Advantage (SCA), 5(1)