ANALISIS PENGARUH FUNGSI INTERAKSI SOSIAL, HIBURAN, DAN KENYAMANAN DALAM PENGGUNAAN SOSIAL MEDIA DI KOTA BATAM
Keywords:
Media Sosial, Interaksi Sosial, Kenyamanan, Hiburan, Sikap, Nilai yang dirasakanAbstract
Perkembangan teknologi di indonesia dalam era digital dalam penggunaan media sosial tercatat sangat tinggi, banyak masyarakat yang menggunakan media sosial seperti Youtube, Facebook, Instagram dan Tiktok sebagai aktivitas sehari-hari, namun kebanyakan masyarakat yang menggunakan media sosail masih belum mengetahui fungsi-fungsi dalam platform media sosial tersebut. Oleh karena itu peneliti bertujuan untuk menganalisa pengaruh fungsi interaksi sosial, hiburan dan kenyamanan melalui sikap dan nilai yang dirasakan sebagai mediasi terhadap niat pengguna dalam media sosial di Kota Batam. Sebanyak 458 responden yang dapat digunakan dalam menganalisa dengan menggunakan teknik penelitian pengambilan sampel. Hasil penelitian menunjukan bahwa fungsi dari variabel interaksi sosial, hiburan, dan kenyamanan berpengaruh signifikan terhadap niat pengguna dengan dimediasikan oleh sikap. Hiburan, dan kenyamanan berpengaruh signifikan terhadap niat pengguna dengan dimediasikan oleh nilai yang dirasakan pada masyarakat yang menggunakan media sosial di Kota Batam.
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Kim, H., Ku, B., Kim, J. Y., Park, Y. J., & Park, Y. B. (2016). Confirmatory and exploratory factor analysis for validating the phlegm pattern questionnaire for healthy subjects. Evidence-Based Complementary and Alternative Medicine, 2016. Retrieved from https://doi.org/10.1155/2016/2696019
Kim, S., Ham, S., Moon, H., Chua, B. L., & Han, H. (2019). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management, 77(March), 169–177. Retrieved from https://doi.org/10.1016/j.ijhm.2018.06.026
Kock, N. (2015). Common Method Bias in PLS-SEM. International Journal of E-Collaboration, 11(4), 1–10. Retrieved from https://doi.org/10.4018/ijec.2015100101
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Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for Brand-Related social media use. International Journal of Advertising, 30(1). Retrieved from https://doi.org/10.2501/IJA-30-1-013-046
Pelletier, M. J., Krallman, A., Adams, F. G., & Hancock, T. (2020). One size doesn’t fit all: a uses and gratifications analysis of social media platforms. Journal of Research in Interactive Marketing, 14(2), 269–284. Retrieved from https://doi.org/10.1108/JRIM-10-2019-0159
Pereira, B., Sung, B., & Lee, S. (2019). I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang. Australasian Marketing Journal, 27(2), 78–90. Retrieved from https://doi.org/10.1016/j.ausmj.2019.03.001
Pertiwi, W. K. (2019a). “Hampir Setengah Penduduk Bumi Sudah ‘Melek’ Media Sosial.†Retrieved from https://tekno.kompas.com/read/2019/07/20/16370017/hampir-setengah-penduduk-bumi-sudah-melek-media-sosial
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Qin, Y. S. (2020). Fostering brand–consumer interactions in social media: the role of social media uses and gratifications. Journal of Research in Interactive Marketing, 14(3), 337–354. Retrieved from https://doi.org/10.1108/JRIM-08-2019-0138
Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001–1011. Retrieved from https://doi.org/10.1016/j.emj.2014.05.001
Shen, X., & Wang, J. L. (2019). Loneliness and excessive smartphone use among Chinese college students: Moderated mediation effect of perceived stressed and motivation. Computers in Human Behavior, 95(January), 31–36. Retrieved from https://doi.org/10.1016/j.chb.2019.01.012
Si, H., Shi, J. gang, Tang, D., Wu, G., & Lan, J. (2020). Understanding intention and behavior toward sustainable usage of bike sharing by extending the theory of planned behavior. Resources, Conservation and Recycling, 152(September 2019), 104513. Retrieved from https://doi.org/10.1016/j.resconrec.2019.104513
Singh, S., Singh, N., Kalinić, Z., & Liébana-Cabanillas, F. J. (2020). Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction. Expert Systems with Applications, 114241. Retrieved from https://doi.org/10.1016/j.eswa.2020.114241
Vinzi, V. E., Trinchera, L., & Amato, S. (2010). Handbook of Partial Least Squares. Handbook of Partial Least Squares. Retrieved from https://doi.org/10.1007/978-3-540-32827-8
VukasoviÄ, T. (2013). Brand Developing Relationships Through Social Media. Management, Knowledge and Learning International Conference, 19–21.
Wang, X. W., Cao, Y. M., & Park, C. (2019). The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. International Journal of Information Management, 49(October 2018), 475–488. Retrieved from https://doi.org/10.1016/j.ijinfomgt.2019.07.018
Wibowo, S. L. (2012). Analisis Efesiensi Alokatif Faktor-Faktor Produksi dan Pendapatan Usahatani Padi (Oryza Sativa L.) (Studi Kasus di Desa Sambirejo, Kecamatan Saraden, Kabupaten Madiun. Skripsi.
Batampos. (2020). BP Batam Gelar Workshop Pengelolaan Website dan Media Sosial. Retrieved from https://batampos.co.id/2020/11/19/bp-batam-gelar-workshop-pengelolaan-website-dan-media-sosial/
Carlson, J., O’Cass, A., & Ahrholdt, D. (2015). Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination. Journal of Retailing and Consumer Services, 27, 90–102. Retrieved from https://doi.org/10.1016/j.jretconser.2015.07.008
Chen, C. C., & Lin, Y. C. (2018). What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement. Telematics and Informatics, 35(1), 293–303. Retrieved from https://doi.org/10.1016/j.tele.2017.12.003
Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32(2), 215–229. Retrieved from https://doi.org/10.1016/j.tele.2014.08.005
De Jaegher, H., Di Paolo, E., & Gallagher, S. (2010). Can social interaction constitute social cognition? Trends in Cognitive Sciences, 14(10), 441–447. Retrieved from https://doi.org/10.1016/j.tics.2010.06.009
de Kervenoael, R., Hasan, R., Schwob, A., & Goh, E. (2020). Leveraging human-robot interaction in hospitality services: Incorporating the role of perceived value, empathy, and information sharing into visitors’ intentions to use social robots. Tourism Management, 78(April 2019), 104042. Retrieved from https://doi.org/10.1016/j.tourman.2019.104042
Foroughi, B., Iranmanesh, M., & Hyun, S. S. (2019). Understanding the determinants of mobile banking continuance usage intention. Journal of Enterprise Information Management, 32(6), 1015–1033. Retrieved from https://doi.org/10.1108/JEIM-10-2018-0237
GarcÃa-Fernández, J., Gálvez-RuÃz, P., Fernández-Gavira, J., Vélez-Colón, L., Pitts, B., & Bernal-GarcÃa, A. (2018). The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers. Sport Management Review, 21(3), 250–262. Retrieved from https://doi.org/10.1016/j.smr.2017.07.003
Ghozali, I. (2011). Structural Equation Modeling Metode Alternatif dengan Partial Least Square.
Ghozali, I. (2021). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.2.9 untuk Penelitian Empiris. Partial Least Squares.
Ha, Y. W., Kim, J., Libaque-Saenz, C. F., Chang, Y., & Park, M. C. (2015). Use and gratifications of mobile SNSs: Facebook and KakaoTalk in Korea. Telematics and Informatics, 32(3), 425–438. Retrieved from https://doi.org/10.1016/j.tele.2014.10.006
Hair et al. (2019). Multivariate Data Analysis nine edition.
Hair, J., Black, W. ., Babin, B. ., & Anderson, R. . (2010). Multivariate Data Analysis (7th ed). Pearson Education International.
Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: Updated guidelines. Industrial Management and Data Systems, 116(1), 2–20. Retrieved from https://doi.org/10.1108/IMDS-09-2015-0382
Hsiao, K. L., & Chen, C. C. (2018). What drives smartwatch purchase intention? Perspectives from hardware, software, design, and value. Telematics and Informatics, 35(1), 103–113. Retrieved from https://doi.org/10.1016/j.tele.2017.10.002
Hung, S. Y., Tsai, J. C. A., & Chou, S. T. (2016). Decomposing perceived playfulness: A contextual examination of two social networking sites. Information and Management, 53(6), 698–716. Retrieved from https://doi.org/10.1016/j.im.2016.02.005
Joseph F. Hair, Jr., Hult, G. T. M., M.Ringle, C., & Sarstedt, M. (2015). A primer on partial least squares structural equation modeling (PLS-SEM). International Journal of Research & Method in Education. Retrieved from https://doi.org/10.1080/1743727x.2015.1005806
Joseph, F., Jr, H., Babin, B. J., Anderson, R. E., & Black, W. C. (2014). on Multivariate Data Analysis . Hair Jr . William C . Black Seventh Edition.
Jothi, P. S., M.Neelamalar, & R.Shakthi Prasad. (2011). Analysis of social networking sites : A study on effective communication strategy in developing brand communication. Journal of Media and Communication Studies, 3(7), 234–242.
Kim, H., Ku, B., Kim, J. Y., Park, Y. J., & Park, Y. B. (2016). Confirmatory and exploratory factor analysis for validating the phlegm pattern questionnaire for healthy subjects. Evidence-Based Complementary and Alternative Medicine, 2016. Retrieved from https://doi.org/10.1155/2016/2696019
Kim, S., Ham, S., Moon, H., Chua, B. L., & Han, H. (2019). Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers. International Journal of Hospitality Management, 77(March), 169–177. Retrieved from https://doi.org/10.1016/j.ijhm.2018.06.026
Kock, N. (2015). Common Method Bias in PLS-SEM. International Journal of E-Collaboration, 11(4), 1–10. Retrieved from https://doi.org/10.4018/ijec.2015100101
Laksana, N. C. (2018). Ini Jumlah Total Pengguna Media Sosial di Indonesia. Retrieved from https://techno.okezone.com/read/2018/03/13/207/1872093/ini-jumlah-total-pengguna-media-sosial-di-indonesia
M. Ikhsan. (2020). Survei: 5 Media Sosial Paling Populer di Dunia.
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for Brand-Related social media use. International Journal of Advertising, 30(1). Retrieved from https://doi.org/10.2501/IJA-30-1-013-046
Pelletier, M. J., Krallman, A., Adams, F. G., & Hancock, T. (2020). One size doesn’t fit all: a uses and gratifications analysis of social media platforms. Journal of Research in Interactive Marketing, 14(2), 269–284. Retrieved from https://doi.org/10.1108/JRIM-10-2019-0159
Pereira, B., Sung, B., & Lee, S. (2019). I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang. Australasian Marketing Journal, 27(2), 78–90. Retrieved from https://doi.org/10.1016/j.ausmj.2019.03.001
Pertiwi, W. K. (2019a). “Hampir Setengah Penduduk Bumi Sudah ‘Melek’ Media Sosial.†Retrieved from https://tekno.kompas.com/read/2019/07/20/16370017/hampir-setengah-penduduk-bumi-sudah-melek-media-sosial
Pertiwi, W. K. (2019b). “Separuh Penduduk Indonesia Sudah ‘Melek’ Media Sosial.†Retrieved from https://tekno.kompas.com/read/2019/02/04/19140037/separuh-penduduk-indonesia-sudah-melek-media-sosial
Qin, Y. S. (2020). Fostering brand–consumer interactions in social media: the role of social media uses and gratifications. Journal of Research in Interactive Marketing, 14(3), 337–354. Retrieved from https://doi.org/10.1108/JRIM-08-2019-0138
Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001–1011. Retrieved from https://doi.org/10.1016/j.emj.2014.05.001
Shen, X., & Wang, J. L. (2019). Loneliness and excessive smartphone use among Chinese college students: Moderated mediation effect of perceived stressed and motivation. Computers in Human Behavior, 95(January), 31–36. Retrieved from https://doi.org/10.1016/j.chb.2019.01.012
Si, H., Shi, J. gang, Tang, D., Wu, G., & Lan, J. (2020). Understanding intention and behavior toward sustainable usage of bike sharing by extending the theory of planned behavior. Resources, Conservation and Recycling, 152(September 2019), 104513. Retrieved from https://doi.org/10.1016/j.resconrec.2019.104513
Singh, S., Singh, N., Kalinić, Z., & Liébana-Cabanillas, F. J. (2020). Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction. Expert Systems with Applications, 114241. Retrieved from https://doi.org/10.1016/j.eswa.2020.114241
Vinzi, V. E., Trinchera, L., & Amato, S. (2010). Handbook of Partial Least Squares. Handbook of Partial Least Squares. Retrieved from https://doi.org/10.1007/978-3-540-32827-8
VukasoviÄ, T. (2013). Brand Developing Relationships Through Social Media. Management, Knowledge and Learning International Conference, 19–21.
Wang, X. W., Cao, Y. M., & Park, C. (2019). The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. International Journal of Information Management, 49(October 2018), 475–488. Retrieved from https://doi.org/10.1016/j.ijinfomgt.2019.07.018
Wibowo, S. L. (2012). Analisis Efesiensi Alokatif Faktor-Faktor Produksi dan Pendapatan Usahatani Padi (Oryza Sativa L.) (Studi Kasus di Desa Sambirejo, Kecamatan Saraden, Kabupaten Madiun. Skripsi.
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2021-12-20
How to Cite
Putra, E. Y., & Jason, J. (2021). ANALISIS PENGARUH FUNGSI INTERAKSI SOSIAL, HIBURAN, DAN KENYAMANAN DALAM PENGGUNAAN SOSIAL MEDIA DI KOTA BATAM. Prosiding Seminar Nasional & Call for Paper STIE AAS, 4(1), 297–308. Retrieved from https://prosiding.stie-aas.ac.id/index.php/prosenas/article/view/122
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